Ecommerce is a very competitive industry. Whatever you are selling online, you can be sure that your customers are likely going to be able to find the same or a similar product available to buy elsewhere. So, what keeps customers coming back to the same ecommerce stores over and over again? For the most part, a good experience is likely to encourage your customers to return to your store rather than trying to find the same product for sale elsewhere. When a customer trusts your ecommerce store and is satisfied with the experience that they have each time they shop there for a product, they are more likely to become a loyal customer. Here are some of the top strategies you can try to encourage repeat custom.
Lots of people are going to go to the store where they can save the most money. By offering coupons for your products, you can encourage your customers to come back as they will feel rewarded for their custom with deals and discounts that they cannot get anywhere else. You can display coupon codes for anybody to use; simply use this WordPress coupon plugin to generate coupon codes that your customers can easily enter when checking out. Or, send customers coupon codes directly to their email as a thank you for shopping and to keep them thinking about your brand.
When shopping online, customers value reliability from the stores that they choose to buy from. Being reliable involves making deliveries when promised and ensuring that all products are what the customer expected. You can avoid issues by making sure that your product descriptions and photos are as accurate and as descriptive as possible, since the one downside to shopping online is that customers will not be able to see and feel the products before they purchase. The more reliable your brand is, the more shoppers will trust you, encouraging them to return.
Ease of Use
The majority of online shoppers are looking for an easy experience when they are looking to buy a product online. If they have to search through hundreds of items to find the one that they want or checking out takes a lot of time, they’re likely to look elsewhere since ecommerce is supposed to be convenient. Make sure that your website is easy to use with a good search tool, simple navigation and a quick, easy checkout process that allows customers to save their details for later.
Most customers will not come back to an ecommerce website that does not keep their details secure. Buying online often involves sharing personal information such as an address and financial details, so it’s paramount that customers are able to trust your site to protect that information when they shop. For ecommerce businesses, this means encrypting the website with SSL and using a secure payment server to minimize the risks. Two-step authentication for login is also useful.
With ecommerce growing in popularity, setting up a store isn’t enough. You need to make sure that your customers have a pleasant experience, to encourage them to keep choosing your brand.